Aug 1-15: Bait - Finesse Worms, Aug 16-31: Color - June Bug 20% off

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River-Wise Fishing

River-Wise FishingRiver-Wise FishingRiver-Wise Fishing

We are your source for quality gear!

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River-Wise Fishing

River-Wise FishingRiver-Wise FishingRiver-Wise Fishing

We are your source for quality gear!

Shop Online

Exciting news!!!

You can now find your favorite RW plastics at Mega Bait and Tackle!

 We just want to thank them for supporting a local business and helping the RW brand grow. Click the image for the link and check them out.

If you own a jon boat, kayak, or a small bass boat and want to try tournament fishing click the link

Start SLAYIN
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Soft Plastics

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About Us

Our Fishing Products

Great Customer Support

Great Customer Support

Our soft plastics were developed on the rivers and lakes of California. We have strived for apparel meant for not only comfort but safety from the conditions. In addition to carefully chosen materials, our products are made from years of fishing experience and a belief in quality and loyalty to our customers.

Great Customer Support

Great Customer Support

Great Customer Support

When you buy one of our products, you become part of the River-Wise family. Drop us a line to let us know how it works out for you. We love to hear the fish stories of our customers, and we are available to answer any questions you have about the best way to use our products.

Who We Are

Great Customer Support

Who We Are

We are a family who loves to fish. Raised on trout fishing the mountain streams and lakes to chasing bass on the rivers of the California Delta. Fishing is just a way of life around here and we want to share that joy it has brought to us.

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