Our soft plastics were developed on the rivers and lakes of California. We have strived for apparel meant for not only comfort but safety from the conditions. In addition to carefully chosen materials, our products are made from years of fishing experience and a belief in quality and loyalty to our customers.

When you buy one of our products, you become part of the River-Wise family. Drop us a line to let us know how it works out for you. We love to hear the fish stories of our customers, and we are available to answer any questions you have about the best way to use our products.

We are a family who loves to fish. Raised on trout fishing the mountain streams and lakes to chasing bass on the rivers of the California Delta. Fishing is just a way of life around here and we want to share that joy it has brought to us.